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Strategic Planning and Action Strategies Equip GTS HVAC to Develop Key Executive Competencies and Grow Its Business
Client: GTS HVAC, Inc. is a certified, women-owned contracting firm that designs, fabricates, installs and services residential and commercial heating, ventilation and air conditioning (HVAC) systems. Customers include public and private sector general contractors, building owners, real estate brokers and homeowners in the greater Minneapolis-St. Paul metro area. Tamara Sundby has owned and operated the business with her husband, Greg, for the past four years.
Project: Develop a comprehensive strategic business plan to guide business decisions, support growth and communicate these strategies to employees, subcontractors, banks, bonding companies and customers.
Our Part: Edgestone Consulting was engaged to provide consulting services for the company and individual leadership coaching for the company’s CEO.
- Develop a comprehensive, written strategic business plan.
- Define specific strategies and an action plan for generating growth.
- Define the organizational structure and competencies necessary to support growth.
- Determine accountabilities and timeframes for implementation.
- Provide guidance and support to ensure progress toward growth goals.
- Strengthen the CEO’s leadership capacity.
Value:
- The company achieved 20 percent growth over the past four years, which the client attributes to clear strategic goals, a sound business plan and well defined marketing and presentation tools.
- A written business plan has enabled the company to become bonded for up to $25 million and receive bank financing required to take on larger projects.
- The company leadership has a shared framework for making business decisions and a quantifiable plan for business growth.
- The company CEO has increased leadership and decision-making skills and continues to expand her business network, as well as increasing the company’s outreach, talent pool and client base.
“Entrepreneurs need to realize that if you want to grow beyond a ‘mom and pop’ business, you need to use the business tools of strategic planning and thinking. You need mentorship, outside resources and a board of directors for a reason. It’s not just about what the business is today, it’s about having a vision of what you want it to become,” Tamara Sundby said.
To learn more about GTS HVAC, Inc., please visit www.gtshvac.com
