Blog
This Month’s Podcast
“Take the Cold Out of Cold Calling”
Guest: Sam Richter, SBR Worldwide (29:10 mins)
Most small businesses are focused on one thing right now- bringing in revenue to keep the cash flowing. The environment for generating sales is very challenging and many sales professionals and business leaders are discouraged by the lack of results.
Continued business success will depend on the ability to form new relationships with prospective customers and in some cases break into entirely new markets. The challenge is how can you get your foot in the door?
I have invited Sam Richter to share his tips and strategies to Take the Cold Out of Cold Calling. Sam is an internationally recognized expert on sales, marketing, and leadership. He is the author of “Take the Cold Out of Cold Calling – Web Search Secrets”. Sam is founder and CEO of SBR Worldwide/Know More! and Sr. Vice President & Chief Marketing Officer at ActiFi, a software and solutions firm serving the financial services industry.
Click here to listen to my conversation with Sam and make your next call a “warm” one!
Sam Richter
CEO
SBR Worldwide
www.takethecold.com
www.samrichter.com
E-mail: sam@sbrworldwide.com
Sam Richter is an internationally recognized expert on sales, marketing, and leadership. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world's most famous brands. He has been featured in thousands of television and radio programs, national and online publications, and he presents his customized Know More! keynote and training programs to audiences around the globe.
Sam is founder and CEO of SBR Worldwide/Know More! and SVP/Chief Marketing Officer at ActiFi, a software and solutions firm serving the financial services industry. For more than six years, Sam was president of the James J. Hill Reference Library in St. Paul, Minnesota, where he led the transformation of an eighty-five-year-old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting edge online resources.
Prior to joining the Hill Library, Sam spent more than eighteen years in the advertising, public relations, and e-commerce/e-marketing industry. Sam has created, programs for clients including Microsoft, Coca-Cola, Major League Baseball, Northwest Airlines, Kraft/Nabisco, Polaris Industries, National Geographic, 3M, Brunswick, and other large and small firms.
He has won numerous regional, national and international marketing awards including Best of Show and Gold Awards, Webby Awards, and a Gold Award at the International Film Festival. He's also won a Retail Vision Award and a Codie Award – the "Oscars" of the software industry – for Best E-commerce Software.
Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team.
Sam is a member of the Business Journal's "Forty Under 40" list honoring the top Minnesota business leaders under the age of forty. He also was a finalist for Inc. Magazine's Entrepreneur of the Year and he's one of the more highly recommended persons on LinkedIn.
